Who we are
Find information covering our brand identity and how to consistently use it across different media. These brand guidelines covers our logo, colour palette, typography, imagery, and voice.
We're Canadian 🇨🇦
From Vancouver Island, B.C.
Conditions are wet, dark and rugged in the winter. Our lights are designed to withstand these extreme conditions and get us riding more.
Our updated logo features our company name in a simple, stylized format available in monochromatic colours: light and dark. The background colour while unspecified, ideally contrasts the logo in a light or dark colour. The same guidelines apply to backgrounds with an image or a pattern.
When using the logo in small spaces, the lower section of the logo may be difficult to read. Refer to the icon section below.
Our updated icon features the first letter G isolated from our logo, available in monochromatic colours: light and dark. The icon should be used if the logo is too small or difficult to read, in which case the icon takes precedence over the logo. The icon should also be used with round/circle masks or if the given aspect ratio is 1:1 and there is insufficient side padding for the logo.
We work with select photographers to produce visually stunning images. These images are carefully crafted to show our branding and products in the best possible way. We don't recommend using other images to represent the brand or product unless otherwise approved by our marketing team.
All images are protected by copywright laws. Please contact our marketing team to discuss your requirements.
Copywright © 2020 Gemini Lights. All rights reserved.
We're a small team of passionate mountain bikers, not a large corporate conglomerate. We connect with users on a personal level. That's why our tone of voice is conversational, genuine, and easy-going. We want to be viewed as people behind the brand, not a corporate image.